Yara International

With Yara International active in Ghana, Kenya and Tanzania, it has been imperative that the brand entrenches itself in the respective farming and agricultural communities. For Rolling Thunder Digital, this meant developing a digital marketing strategy that included organic and paid tactics that would not only meet KPIs and goals, but create a sustainable conversation between the brand and Farmers that would enrich their lives, expand their agronomic knowledge, and sell the Yara product.

In addition to the always-on tactics, Rolling Thunder Digital was tasked with conceptualising and running product launch campaigns. In 2022, Yara launched MiCROP+ in Kenya and MiCROP in Tanzania, and required something different from a design perspective. Rolling Thunder Digital developed the creative concept using the original product pack shots, and enhanced these by illustrating the bags and product.