Intended Outcomes
Annual KPI’s –
Yara Kenya
- 39 000 Followers (15 000 increase from 2021)
- 468 075 Engagements (15% increase from 2021)
Yara Tanzania
- 15 000 Followers (5 000 from 2021)
- 847 313 Engagements (15% increase from 2021)
Yara Ghana
- 15 000 Followers (5 000 from 2021)
- 221 453 Engagements (15% increase from 2021)
Intended Outcomes
The ultimate highlight comes from the way our content is consistently enriching Farmer’s lives, and expanding their agronomic knowledge. Using A/B testing, as well as different creative types, we’ve been able to lean into what kind of content Yara’s Farmer’s want, and what it is they gravitate towards. We’ve been able to achieve this in three African regions, with very different audience needs.
