With Yara International active in Ghana, Kenya and Tanzania, it’s imperative that the brand entrenches itself in the respective farming and agricultural communities.
Yara AWO Social Media Management
Intended Outcomes

Annual KPI’s –

Yara Kenya

  • 39 000 Followers (15 000 increase from 2021)
  • 468 075 Engagements (15% increase from 2021)

Yara Tanzania

  • 15 000 Followers (5 000 from 2021)
  • 847 313 Engagements (15% increase from 2021)

Yara Ghana

  • 15 000 Followers (5 000 from 2021)
  • 221 453 Engagements (15% increase from 2021)
Intended Outcomes

The ultimate highlight comes from the way our content is consistently enriching Farmer’s lives, and expanding their agronomic knowledge. Using A/B testing, as well as different creative types, we’ve been able to lean into what kind of content Yara’s Farmer’s want, and what it is they gravitate towards. We’ve been able to achieve this in three African regions, with very different audience needs.

results

All results extrapolated on 30 September 2022: